Paris Badass Graphics Club is a freelance designer and art director specialising in typography and visual identity with an ongoing focus on ethical and inclusive design.
Visual identity for Aeternum Creative, an independent production company established in the south of France.
[01]
The logo incorporates the æ ligature from "aeternum," using a geometric base for the letter design. Elements from the film industry, such as framing, the eye, and the recording circle, are integrated into the letter treatment. The safety and breathing zones serve as a grid for placing logo variations, playing a significant role in its modularity.
[02]Aeternum's visual identity was designed to be animated and modular. This design approach allows for flexibility and dynamic use of the logo across various media, similar to how other brands create adaptable visual identities