Paris Badass Graphics Club is a freelance designer and art director specialising in typography and visual identity with an ongoing focus on ethical and inclusive design.
Brand identity for Klipo, a start-up brand specializing in modular decorative furniture.
[01]
The logo is constructed with rounded modules, like Klipo's first product, the mirror frame. It is designed on a classic grid. Each letter is created by removing complementary modules (dots, hollows) from a rounded rectangle. This approach maintains modularity, a key principle of the brand.
[02]The color scheme is inspired by the primary colors of Bauhaus and the cheerful colors of the Memphis Group, creating a contrast between functionalism and aestheticism.