Paris Badass Graphics Club is a freelance designer and art director specialising in typography and visual identity with an ongoing focus on ethical and inclusive design.
NOA is a newly opened coffee shop in Paris. This brand identity project aims to establish the coffee shop as a beloved local spot in the heart of Paris, valuing conviviality, friendship, and simplicity.
BRAND IDENTITY
[01] The logo features a geometric, sans-serif font and rounded edges that create a friendly and approachable look. The tilted "O," resembling a coffee bean, serves as the focal point, subtly conveying the coffee theme.
LATTE MACCHIATO MOCHA CAPPUCCINO ESPRESSO FLAT WHITE AMERICANO MOCHA CAPPUCCINO MOCHA CAPPUCCINO FLAT WHITE AMERICANO ESPRESSO FLAT WHITE AMERICANO ESPRESSO